Color

#78468b

#78468b
hex#78468b
rgbrgb(120, 70, 139)
hslhsl(283, 33%, 41%)
oklchoklch(0.482 0.12 316.1)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1024

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5a8b46

#55468b · #8b467c

#8b7846 · #468b78

Split-complementary

Open in tool →

#7c8b46 · #468b55

#8b5546 · #5a8b46 · #467c8b

Contrast

#78468b as textRatioAAAA largeAAAFix
Aaon white
6.89:1passpassfail
  • AAA: use #754488 as the text (7.15:1)
Aaon black
3.05:1failpassfail
  • AA: use #9860af as the text (4.63:1)
  • AAA: use #b388c3 as the text (7.23:1)
  • AA: or shift the background to #d1d1d1 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78468b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #78468b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78468b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78468b-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md