Color

#78437f

#78437f
hex#78437f
rgbrgb(120, 67, 127)
hslhsl(293, 31%, 38%)
oklchoklch(0.47 0.112 322.8)
Closest name: Bruise (#7e4071)Relative luminance 0.0954

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a7f43

#5a437f · #7f4368

#7f7843 · #437f78

Split-complementary

Open in tool →

#687f43 · #437f5a

#7f5a43 · #4a7f43 · #43687f

Contrast

#78437f as textRatioAAAA largeAAAFix
Aaon white
7.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.91:1failfailfail
  • AA: use #a05ba9 as the text (4.56:1)
  • AAA: use #b783be as the text (7:1)
  • AA: or shift the background to #cfcfcf (4.64:1)
  • AAA: or shift the background to #fcfcfc (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78437f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #78437f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78437f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78437f-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md