Color

#783ad4

#783ad4
hex#783ad4
rgbrgb(120, 58, 212)
hslhsl(264, 64%, 53%)
oklchoklch(0.516 0.22 296.1)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1177

Colors that go with #783ad4

Midnight Blue, Olive Green and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96d43a

#3a4ad4 · #c53ad4

#d4783a · #3ad478

Split-complementary

Open in tool →

#d4c53a · #4ad43a

#d43a4a · #96d43a · #3ad4c5

Contrast

#783ad4 as textRatioAAAA largeAAAFix
Aaon white
6.26:1passpassfail
  • AAA: use #6f2ed1 as the text (7.03:1)
Aaon black
3.35:1failpassfail
  • AA: use #8c58da as the text (4.52:1)
  • AAA: use #ac86e4 as the text (7.28:1)
  • AA: or shift the background to #dbdbdb (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #783ad4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#783ad4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #783ad4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #783ad4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/783ad4-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md