Color

#78388f

#78388f
hex#78388f
rgbrgb(120, 56, 143)
hslhsl(284, 44%, 39%)
oklchoklch(0.463 0.148 316.2)
Closest name: Galactic Grapevine (#6b327b)Relative luminance 0.088

Colors that go with #78388f

Denim, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f8f38

#4c388f · #8f387b

#8f7838 · #388f78

Split-complementary

Open in tool →

#7b8f38 · #388f4c

#8f4c38 · #4f8f38 · #387b8f

Contrast

#78388f as textRatioAAAA largeAAAFix
Aaon white
7.61:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #a256bd as the text (4.6:1)
  • AAA: use #ba82ce as the text (7.17:1)
  • AA: or shift the background to #c9c9c9 (4.59:1)
  • AAA: or shift the background to #f7f7f7 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78388f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#78388f reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78388f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78388f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78388f-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md