Color

#78263c

#78263c
hex#78263c
rgbrgb(120, 38, 60)
hslhsl(344, 52%, 31%)
oklchoklch(0.4 0.115 7.7)
Closest name: Beet Red (#7e203f)Relative luminance 0.0571

Colors that go with #78263c

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #78263c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#267862

#782665 · #783926

#3c7826 · #263c78

Split-complementary

Open in tool →

#267839 · #266578

#657826 · #267862 · #392678

Contrast

#78263c as textRatioAAAA largeAAAFix
Aaon white
9.81:1passpasspassPasses AAA — no fix needed.
Aaon black
2.14:1failfailfail
  • AA: use #c5496a as the text (4.54:1)
  • AAA: use #d57b93 as the text (7.08:1)
  • AA: or shift the background to #b0b0b0 (4.52:1)
  • AAA: or shift the background to #dbdbdb (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78263c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78263c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78263c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78263c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78263c-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md