Color

#7823cd

#7823cd
hex#7823cd
rgbrgb(120, 35, 205)
hslhsl(270, 71%, 47%)
oklchoklch(0.488 0.234 299.7)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.096

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78cd23

#2323cd · #cd23cd

#cd7823 · #23cd78

Split-complementary

Open in tool →

#cdcd23 · #23cd23

#cd2323 · #78cd23 · #23cdcd

Contrast

#7823cd as textRatioAAAA largeAAAFix
Aaon white
7.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.92:1failfailfail
  • AA: use #9951e1 as the text (4.62:1)
  • AAA: use #b581ea as the text (7.29:1)
  • AA: or shift the background to #cfcfcf (4.62:1)
  • AAA: or shift the background to #fcfcfc (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7823cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7823cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7823cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7823cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7823cd-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md