Color

#78237b

#78237b
hex#78237b
rgbrgb(120, 35, 123)
hslhsl(298, 56%, 31%)
oklchoklch(0.425 0.159 326.5)
Closest name: Noble Plum (#871f78)Relative luminance 0.0663

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#267b23

#4c237b · #7b2352

#7b7823 · #237b78

Split-complementary

Open in tool →

#527b23 · #237b4c

#7b4c23 · #267b23 · #23527b

Contrast

#78237b as textRatioAAAA largeAAAFix
Aaon white
9.03:1passpasspassPasses AAA — no fix needed.
Aaon black
2.33:1failfailfail
  • AA: use #be37c3 as the text (4.52:1)
  • AAA: use #d370d7 as the text (7.07:1)
  • AA: or shift the background to #b8b8b8 (4.55:1)
  • AAA: or shift the background to #e3e3e3 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78237b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78237b reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78237b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78237b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78237b-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md