Color

#781fc7

#781fc7
hex#781fc7
rgbrgb(120, 31, 199)
hslhsl(272, 73%, 45%)
oklchoklch(0.48 0.232 301.4)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.091

Colors that go with #781fc7

Olive Green, Teal and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #781fc7

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6dc71f

#251fc7 · #c71fc1

#c7781f · #1fc778

Split-complementary

Open in tool →

#c1c71f · #1fc725

#c7251f · #6dc71f · #1fc1c7

Contrast

#781fc7 as textRatioAAAA largeAAAFix
Aaon white
7.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.82:1failfailfail
  • AA: use #9c4ae3 as the text (4.5:1)
  • AAA: use #b67bea as the text (7.01:1)
  • AA: or shift the background to #cccccc (4.64:1)
  • AAA: or shift the background to #fafafa (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #781fc7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#781fc7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #781fc7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #781fc7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/781fc7-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md