Color

#781ecc

#781ecc
hex#781ecc
rgbrgb(120, 30, 204)
hslhsl(271, 74%, 46%)
oklchoklch(0.484 0.237 300.3)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0928

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72cc1e

#211ecc · #cc1ec9

#cc781e · #1ecc78

Split-complementary

Open in tool →

#c9cc1e · #1ecc21

#cc211e · #72cc1e · #1ec9cc

Contrast

#781ecc as textRatioAAAA largeAAAFix
Aaon white
7.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #9c4ee4 as the text (4.62:1)
  • AAA: use #b77eec as the text (7.21:1)
  • AA: or shift the background to #cccccc (4.58:1)
  • AAA: or shift the background to #fafafa (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #781ecc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#781ecc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #781ecc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #781ecc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/781ecc-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md