Color

#781ec8

#781ec8
hex#781ec8
rgbrgb(120, 30, 200)
hslhsl(272, 74%, 45%)
oklchoklch(0.48 0.233 301.2)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0909

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6dc81e

#231ec8 · #c81ec2

#c8781e · #1ec878

Split-complementary

Open in tool →

#c2c81e · #1ec823

#c8231e · #6dc81e · #1ec2c8

Contrast

#781ec8 as textRatioAAAA largeAAAFix
Aaon white
7.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.82:1failfailfail
  • AA: use #9e4ee4 as the text (4.66:1)
  • AAA: use #b97eec as the text (7.26:1)
  • AA: or shift the background to #cccccc (4.64:1)
  • AAA: or shift the background to #fafafa (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #781ec8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#781ec8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #781ec8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #781ec8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/781ec8-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md