Color

#781b8d

#781b8d
hex#781b8d
rgbrgb(120, 27, 141)
hslhsl(289, 68%, 33%)
oklchoklch(0.43 0.183 319.2)
Closest name: Ultraberry (#770088)Relative luminance 0.067

Colors that go with #781b8d

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#308d1b

#3f1b8d · #8d1b69

#8d781b · #1b8d78

Split-complementary

Open in tool →

#698d1b · #1b8d3f

#8d3f1b · #308d1b · #1b698d

Contrast

#781b8d as textRatioAAAA largeAAAFix
Aaon white
8.97:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #bb36d9 as the text (4.64:1)
  • AAA: use #cf72e4 as the text (7.18:1)
  • AA: or shift the background to #b8b8b8 (4.52:1)
  • AAA: or shift the background to #e6e6e6 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #781b8d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#781b8d reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #781b8d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #781b8d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/781b8d-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md