Color

#780e8b

#780e8b
hex#780e8b
rgbrgb(120, 14, 139)
hslhsl(291, 82%, 30%)
oklchoklch(0.421 0.191 320.5)
Closest name: Ultraberry (#770088)Relative luminance 0.0617

Colors that go with #780e8b

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#218b0e

#3a0e8b · #8b0e5f

#8b780e · #0e8b78

Split-complementary

Open in tool →

#5f8b0e · #0e8b3a

#8b3a0e · #218b0e · #0e5f8b

Contrast

#780e8b as textRatioAAAA largeAAAFix
Aaon white
9.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.23:1failfailfail
  • AA: use #c516e3 as the text (4.6:1)
  • AAA: use #db66f0 as the text (7.17:1)
  • AA: or shift the background to #b5b5b5 (4.58:1)
  • AAA: or shift the background to #e0e0e0 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780e8b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#780e8b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780e8b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780e8b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780e8b-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md