Color

#780d96

#780d96
hex#780d96
rgbrgb(120, 13, 150)
hslhsl(287, 84%, 32%)
oklchoklch(0.429 0.201 316.5)
Closest name: Ultraberry (#770088)Relative luminance 0.0648

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b960d

#340d96 · #960d6f

#96780d · #0d9678

Split-complementary

Open in tool →

#6f960d · #0d9634

#96340d · #2b960d · #0d6f96

Contrast

#780d96 as textRatioAAAA largeAAAFix
Aaon white
9.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.3:1failfailfail
  • AA: use #be19eb as the text (4.53:1)
  • AAA: use #d469f2 as the text (7.1:1)
  • AA: or shift the background to #b8b8b8 (4.61:1)
  • AAA: or shift the background to #e3e3e3 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780d96 as the background.

Brands using this color

Fonts for this mood

#780d96 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780d96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780d96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780d96-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md