Color

#780ca7

#780ca7
hex#780ca7
rgbrgb(120, 12, 167)
hslhsl(282, 87%, 35%)
oklchoklch(0.442 0.215 311)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0705

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3aa70c

#2b0ca7 · #a70c88

#a7780c · #0ca778

Split-complementary

Open in tool →

#88a70c · #0ca72b

#a72b0c · #3aa70c · #0c88a7

Contrast

#780ca7 as textRatioAAAA largeAAAFix
Aaon white
8.72:1passpasspassPasses AAA — no fix needed.
Aaon black
2.41:1failfailfail
  • AA: use #b428f0 as the text (4.5:1)
  • AAA: use #cd70f5 as the text (7.23:1)
  • AA: or shift the background to #bdbdbd (4.64:1)
  • AAA: or shift the background to #e8e8e8 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780ca7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#780ca7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780ca7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780ca7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780ca7-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md