Color

#780797

#780797
hex#780797
rgbrgb(120, 7, 151)
hslhsl(287, 91%, 31%)
oklchoklch(0.427 0.204 316.3)
Closest name: Ultraberry (#770088)Relative luminance 0.0638

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#269707

#300797 · #97076e

#977807 · #079778

Split-complementary

Open in tool →

#6e9707 · #079730

#973007 · #269707 · #076e97

Contrast

#780797 as textRatioAAAA largeAAAFix
Aaon white
9.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.28:1failfailfail
  • AA: use #c10bf4 as the text (4.62:1)
  • AAA: use #d763f8 as the text (7.03:1)
  • AA: or shift the background to #b5b5b5 (4.5:1)
  • AAA: or shift the background to #e3e3e3 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780797 as the background.

Brands using this color

Fonts for this mood

#780797 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780797
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780797 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780797-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md