Color

#780778

#780778
hex#780778
rgbrgb(120, 7, 120)
hslhsl(300, 89%, 25%)
oklchoklch(0.405 0.181 328.3)
Closest name: purple (#800080)Relative luminance 0.055

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#077807

#400778 · #780740

#787807 · #077878

Split-complementary

Open in tool →

#407807 · #077840

#784007 · #077807 · #074078

Contrast

#780778 as textRatioAAAA largeAAAFix
Aaon white
10:1passpasspassPasses AAA — no fix needed.
Aaon black
2.1:1failfailfail
  • AA: use #cf0ccf as the text (4.61:1)
  • AAA: use #f448f4 as the text (7.08:1)
  • AA: or shift the background to #b0b0b0 (4.61:1)
  • AAA: or shift the background to #d9d9d9 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780778 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#780778 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780778
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780778 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780778-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md