Color

#780594

#780594
hex#780594
rgbrgb(120, 5, 148)
hslhsl(288, 93%, 30%)
oklchoklch(0.424 0.203 317.4)
Closest name: Ultraberry (#770088)Relative luminance 0.0624

Colors that go with #780594

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#229405

#300594 · #940569

#947705 · #059477

Split-complementary

Open in tool →

#699405 · #059430

#943005 · #229405 · #056994

Contrast

#780594 as textRatioAAAA largeAAAFix
Aaon white
9.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.25:1failfailfail
  • AA: use #c309f1 as the text (4.63:1)
  • AAA: use #db62f9 as the text (7.13:1)
  • AA: or shift the background to #b5b5b5 (4.56:1)
  • AAA: or shift the background to #e0e0e0 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780594 as the background.

Brands using this color

Fonts for this mood

#780594 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780594
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780594 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780594-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md