Color
#78020c
#78020crgb(120, 2, 12)hsl(355, 97%, 24%)oklch(0.362 0.145 26.1)Colors that go with #78020c
Teal, Taupe and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #78020c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Taupe #483c32
shippedTaupe is paired with #78020c in 4 real palettes, including Bookshop and Cider, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #78020c in 3 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #78020c: 3 real palettes, including Heinz's brand system and State Farm's brand system, as the accent.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #78020c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementSteel Blue is a split-complement of #78020c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Copper #b87333
shippedDesigners have shipped Copper with #78020c: two real palettes: Bramble and Chipotle's brand system, as the supporting colour.
Cream #fffdd0
neutralCream is the surface #78020c wants: a warm off-white that shares its undertone, so #78020c reads softer on it than on pure white.
Real palettes that use #78020c
Tints & shades
Harmonies
Contrast
| #78020c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.59:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.81:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78020c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#78020c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #78020c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/78020c-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md