Color

#77b01c

#77b01c
hex#77b01c
rgbrgb(119, 176, 28)
hslhsl(83, 73%, 40%)
oklchoklch(0.692 0.177 129.7)
Closest name: Extra Life (#6ab417)Relative luminance 0.3506

Colors that go with #77b01c

Royal Blue, Taupe and Orchid lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#551cb0

#b09f1c · #2db01c

#1c77b0 · #b01c77

Split-complementary

Open in tool →

#1c2db0 · #9f1cb0

#1cb09f · #551cb0 · #b01c2d

Contrast

#77b01c as textRatioAAAA largeAAAFix
Aaon white
2.62:1failfailfail
  • AA: use #578014 as the text (4.66:1)
  • AAA: use #42610f as the text (7.12:1)
  • AA: or shift the background to #363636 (4.61:1)
  • AAA: or shift the background to #141414 (7.03:1)
Aaon black
8.01:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77b01c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77b01c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77b01c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77b01c-b0bea2-4e5ddf-222d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md