Color

#77ae6f

#77ae6f
hex#77ae6f
rgbrgb(119, 174, 111)
hslhsl(112, 28%, 56%)
oklchoklch(0.696 0.107 141.3)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3534

Colors that go with #77ae6f

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a66fae

#97ae6f · #6fae86

#6f78ae · #ae6f78

Split-complementary

Open in tool →

#866fae · #ae6f97

#6f97ae · #a66fae · #ae866f

Contrast

#77ae6f as textRatioAAAA largeAAAFix
Aaon white
2.6:1failfailfail
  • AA: use #4f7f48 as the text (4.71:1)
  • AAA: use #3b5f35 as the text (7.31:1)
  • AA: or shift the background to #383838 (4.51:1)
  • AAA: or shift the background to #141414 (7.08:1)
Aaon black
8.07:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77ae6f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #77ae6f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77ae6f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77ae6f-a2bea2-864edf-1f2d23-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md