Color

#77ac72

#77ac72
hex#77ac72
rgbrgb(119, 172, 114)
hslhsl(115, 26%, 56%)
oklchoklch(0.692 0.1 142.4)
Closest name: Lily Pads (#6db083)Relative luminance 0.3464

Colors that go with #77ac72

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a772ac

#94ac72 · #72ac8a

#7276ac · #ac7276

Split-complementary

Open in tool →

#8a72ac · #ac7294

#7294ac · #a772ac · #ac8a72

Contrast

#77ac72 as textRatioAAAA largeAAAFix
Aaon white
2.65:1failfailfail
  • AA: use #50814b as the text (4.58:1)
  • AAA: use #3c6039 as the text (7.18:1)
  • AA: or shift the background to #363636 (4.56:1)
  • AAA: or shift the background to #121212 (7.07:1)
Aaon black
7.93:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77ac72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77ac72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77ac72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77ac72-a2bea3-8d4edf-1f2d24-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md