Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#778e71
#778e71
hex
#778e71rgb
rgb(119, 142, 113)hsl
hsl(108, 11%, 50%)oklch
oklch(0.62 0.05 139.2)Closest name: Aloe Vera (#678779)Relative luminance 0.2446
Colors that go with #778e71
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #778e71: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blush Pink #e8b4b8
shippedBlush Pink is paired with #778e71 in 4 real palettes, including Rain Garden and Graphite Mono, as the accent — a combination designers have actually shipped, not a computed rotation.
Champagne #f7e7ce
shippedChampagne is paired with #778e71 in 6 real palettes, including Forest Floor and Woodsmoke, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #778e71 in 7 real palettes, including Clean Beauty and Clay & Linen, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #778e71 in 4 real palettes, including Diner and Netflix's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Dark Olive Green #556b2f
shippedDark Olive Green is paired with #778e71 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #778e71 in 5 real palettes, including Peacock and Netflix's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #778e71 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #778e71
Tints & shades
Harmonies
Contrast
| #778e71 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.56:1 | fail | pass | fail | |
Aaon black | 5.89:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #778e71 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #778e71
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #778e71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/778e71-a4bea2-7c4edf-1f2d23-eff1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md