Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#778d78
#778d78
hex
#778d78rgb
rgb(119, 141, 120)hsl
hsl(123, 9%, 51%)oklch
oklch(0.62 0.04 146.3)Closest name: Aloe Vera (#678779)Relative luminance 0.2433
Colors that go with #778d78
Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #778d78: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blush Pink #e8b4b8
shipped4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #778d78, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #778d78 in 4 real palettes, including Kiln and Coastal, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #778d78, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #778d78: 6 real palettes, including Clean Beauty and Atelier, as the accent.
Crimson #dc143c
shippedCrimson is paired with #778d78 in 6 real palettes, including Diner and Five Guys's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #778d78 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #778d78 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #778d78
Tints & shades
Harmonies
Contrast
| #778d78 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.58:1 | fail | pass | fail | |
Aaon black | 5.87:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #778d78 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#778d78 reads as muted, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #778d78
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #778d78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/778d78-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md