Color

#7787fd

#7787fd
hex#7787fd
rgbrgb(119, 135, 253)
hslhsl(233, 97%, 73%)
oklchoklch(0.667 0.174 274.9)
Closest name: Orchid (#7a81ff)Relative luminance 0.2834

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fded77

#77cafd · #ab77fd

#fd7787 · #87fd77

Split-complementary

Open in tool →

#fdab77 · #cafd77

#fd77ca · #fded77 · #77fdab

Contrast

#7787fd as textRatioAAAA largeAAAFix
Aaon white
3.15:1failpassfail
  • AA: use #4f63fc as the text (4.64:1)
  • AAA: use #1832fb as the text (7.27:1)
  • AA: or shift the background to #292929 (4.62:1)
Aaon black
6.67:1passpassfail
  • AAA: use #8190fd as the text (7.34:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7787fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7787fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7787fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7787fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7787fd-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md