Color

#77837f

#77837f
hex#77837f
rgbrgb(119, 131, 127)
hslhsl(160, 5%, 49%)
oklchoklch(0.599 0.015 173.8)
Closest name: Armour (#74857f)Relative luminance 0.2169

Colors that go with #77837f

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77837f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#83777b

#778379 · #778183

#7f7783 · #837f77

Split-complementary

Open in tool →

#837781 · #837977

#797783 · #83777b · #818377

Contrast

#77837f as textRatioAAAA largeAAAFix
Aaon white
3.93:1failpassfail
  • AA: use #6d7875 as the text (4.57:1)
  • AAA: use #525b58 as the text (7.01:1)
  • AA: or shift the background to #171717 (4.56:1)
Aaon black
5.34:1passpassfail
  • AAA: use #8f9996 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77837f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77837f reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77837f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77837f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77837f-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md