Color

#7770cd

#7770cd
hex#7770cd
rgbrgb(119, 112, 205)
hslhsl(245, 48%, 62%)
oklchoklch(0.594 0.139 284.8)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1992

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c5cd70

#7096cd · #a670cd

#cd7770 · #70cd77

Split-complementary

Open in tool →

#cda670 · #96cd70

#cd7096 · #c5cd70 · #70cda6

Contrast

#7770cd as textRatioAAAA largeAAAFix
Aaon white
4.21:1failpassfail
  • AA: use #7068ca as the text (4.64:1)
  • AAA: use #5046be as the text (7.09:1)
  • AA: or shift the background to #0f0f0f (4.55:1)
Aaon black
4.98:1passpassfail
  • AAA: use #948ed7 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7770cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7770cd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7770cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7770cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7770cd-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md