Color

#7768fd

#7768fd
hex#7768fd
rgbrgb(119, 104, 253)
hslhsl(246, 97%, 70%)
oklchoklch(0.612 0.213 282.6)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2091

Colors that go with #7768fd

Amber, Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eefd68

#68a4fd · #c168fd

#fd7768 · #68fd77

Split-complementary

Open in tool →

#fdc168 · #a4fd68

#fd68a4 · #eefd68 · #68fdc1

Contrast

#7768fd as textRatioAAAA largeAAAFix
Aaon white
4.05:1failpassfail
  • AA: use #6a59fc as the text (4.72:1)
  • AAA: use #412cfc as the text (7.02:1)
  • AA: or shift the background to #141414 (4.55:1)
Aaon black
5.18:1passpassfail
  • AAA: use #9286fd as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7768fd as the background.

Brands using this color

Fonts for this mood

#7768fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7768fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7768fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7768fd-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md