Color

#7768cf

#7768cf
hex#7768cf
rgbrgb(119, 104, 207)
hslhsl(249, 52%, 61%)
oklchoklch(0.581 0.153 287.3)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1833

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0cf68

#688ccf · #ab68cf

#cf7768 · #68cf77

Split-complementary

Open in tool →

#cfab68 · #8ccf68

#cf688c · #c0cf68 · #68cfab

Contrast

#7768cf as textRatioAAAA largeAAAFix
Aaon white
4.5:1passpassfail
  • AAA: use #5541c3 as the text (7.17:1)
Aaon black
4.67:1passpassfail
  • AAA: use #978bda as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7768cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7768cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7768cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7768cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7768cf-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md