Color
#77607b
#77607brgb(119, 96, 123)hsl(291, 12%, 43%)oklch(0.521 0.05 321.3)Colors that go with #77607b
Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #77607b: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #77607b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Coffee Bar put Champagne beside #77607b.
Copper #b87333
shippedDesigners have shipped Copper with #77607b: 6 real palettes, including Dusk and Riverbed, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #77607b: 4 real palettes, including Campus and HP's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #77607b in 4 real palettes, including Open House and Mid-Century, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #77607b in 4 real palettes, including Indigo SaaS and Fintech Trust, as the accent.
Midnight Blue #191970
shipped8 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #77607b, as the lead colour.
Real palettes that use #77607b
Tints & shades
Harmonies
Contrast
| #77607b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.61:1 | pass | pass | fail |
|
Aaon black | 3.74:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77607b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77607b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77607b-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md