Color

#774da8

#774da8
hex#774da8
rgbrgb(119, 77, 168)
hslhsl(268, 37%, 48%)
oklchoklch(0.509 0.143 303)
Closest name: Passion Flower (#6f5698)Relative luminance 0.1206

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7da84d

#4d50a8 · #a54da8

#a8774d · #4da877

Split-complementary

Open in tool →

#a8a54d · #50a84d

#a84d50 · #7da84d · #4da8a5

Contrast

#774da8 as textRatioAAAA largeAAAFix
Aaon white
6.16:1passpassfail
  • AAA: use #6b4596 as the text (7.2:1)
Aaon black
3.41:1failpassfail
  • AA: use #8c65b8 as the text (4.67:1)
  • AAA: use #a98cca as the text (7.29:1)
  • AA: or shift the background to #dedede (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774da8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774da8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774da8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774da8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774da8-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md