Color

#774b28

#774b28
hex#774b28
rgbrgb(119, 75, 40)
hslhsl(27, 50%, 31%)
oklchoklch(0.455 0.078 57.6)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0911

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#285377

#77282b · #777328

#28774b · #4b2877

Split-complementary

Open in tool →

#287773 · #282b77

#2b7728 · #285377 · #732877

Contrast

#774b28 as textRatioAAAA largeAAAFix
Aaon white
7.44:1passpasspassPasses AAA — no fix needed.
Aaon black
2.82:1failfailfail
  • AA: use #a46837 as the text (4.61:1)
  • AAA: use #c78957 as the text (7.14:1)
  • AA: or shift the background to #cccccc (4.63:1)
  • AAA: or shift the background to #fafafa (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774b28 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774b28 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774b28
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774b28 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774b28-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md