Color

#774a2c

#774a2c
hex#774a2c
rgbrgb(119, 74, 44)
hslhsl(24, 46%, 32%)
oklchoklch(0.454 0.075 53.4)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.09

Colors that go with #774a2c

Rust, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c5977

#772c34 · #77702c

#2c774a · #4a2c77

Split-complementary

Open in tool →

#2c7770 · #2c3477

#34772c · #2c5977 · #702c77

Contrast

#774a2c as textRatioAAAA largeAAAFix
Aaon white
7.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #a4663d as the text (4.55:1)
  • AAA: use #c58a63 as the text (7.19:1)
  • AA: or shift the background to #c9c9c9 (4.53:1)
  • AAA: or shift the background to #f7f7f7 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774a2c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#774a2c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774a2c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774a2c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774a2c-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md