Color

#77490e

#77490e
hex#77490e
rgbrgb(119, 73, 14)
hslhsl(34, 79%, 26%)
oklchoklch(0.449 0.093 66.3)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0872

Colors that go with #77490e

Champagne, Copper and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77490e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e3b77

#77150e · #70770e

#0e7749 · #490e77

Split-complementary

Open in tool →

#0e7077 · #150e77

#0e7715 · #0e3b77 · #770e70

Contrast

#77490e as textRatioAAAA largeAAAFix
Aaon white
7.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #a96814 as the text (4.68:1)
  • AAA: use #d78419 as the text (7.2:1)
  • AA: or shift the background to #c7c7c7 (4.53:1)
  • AAA: or shift the background to #f5f5f5 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77490e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77490e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77490e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77490e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77490e-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md