Color

#774483

#774483
hex#774483
rgbrgb(119, 68, 131)
hslhsl(289, 32%, 39%)
oklchoklch(0.473 0.114 319.8)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0969

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f8344

#584483 · #83446f

#837844 · #448378

Split-complementary

Open in tool →

#6f8344 · #448358

#835844 · #4f8344 · #446f83

Contrast

#774483 as textRatioAAAA largeAAAFix
Aaon white
7.15:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #9d5dac as the text (4.6:1)
  • AAA: use #b686c1 as the text (7.17:1)
  • AA: or shift the background to #cfcfcf (4.59:1)
  • AAA: or shift the background to #ffffff (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774483 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #774483
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774483 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774483-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md