Color

#774181

#774181
hex#774181
rgbrgb(119, 65, 129)
hslhsl(291, 33%, 38%)
oklchoklch(0.467 0.117 321.2)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0929

Colors that go with #774181

Sea Green, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b8141

#574181 · #81416a

#817741 · #418177

Split-complementary

Open in tool →

#6a8141 · #418157

#815741 · #4b8141 · #416a81

Contrast

#774181 as textRatioAAAA largeAAAFix
Aaon white
7.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #a15cad as the text (4.65:1)
  • AAA: use #b885c1 as the text (7.16:1)
  • AA: or shift the background to #cccccc (4.58:1)
  • AAA: or shift the background to #fafafa (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774181 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #774181
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774181 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774181-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md