Color

#7738dc

#7738dc
hex#7738dc
rgbrgb(119, 56, 220)
hslhsl(263, 70%, 54%)
oklchoklch(0.519 0.231 294.4)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1192

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ddc38

#384bdc · #c938dc

#dc7738 · #38dc77

Split-complementary

Open in tool →

#dcc938 · #4bdc38

#dc384b · #9ddc38 · #38dcc9

Contrast

#7738dc as textRatioAAAA largeAAAFix
Aaon white
6.21:1passpassfail
  • AAA: use #6b26d9 as the text (7.23:1)
Aaon black
3.38:1failpassfail
  • AA: use #8b56e1 as the text (4.52:1)
  • AAA: use #a981e9 as the text (7:1)
  • AA: or shift the background to #dedede (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7738dc as the background.

Brands using this color

Fonts for this mood

#7738dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7738dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7738dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7738dc-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md