Color

#7734ea

#7734ea
hex#7734ea
rgbrgb(119, 52, 234)
hslhsl(262, 81%, 56%)
oklchoklch(0.528 0.249 292.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1232

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a7ea34

#344cea · #d134ea

#ea7734 · #34ea77

Split-complementary

Open in tool →

#ead134 · #4cea34

#ea344c · #a7ea34 · #34ead1

Contrast

#7734ea as textRatioAAAA largeAAAFix
Aaon white
6.06:1passpassfail
  • AAA: use #6a21e8 as the text (7.01:1)
Aaon black
3.46:1failpassfail
  • AA: use #8c54ed as the text (4.61:1)
  • AAA: use #ab82f2 as the text (7.21:1)
  • AA: or shift the background to #dedede (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7734ea as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#7734ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7734ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7734ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7734ea-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md