Color

#7734b2

#7734b2
hex#7734b2
rgbrgb(119, 52, 178)
hslhsl(272, 55%, 45%)
oklchoklch(0.481 0.19 304.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0959

Colors that go with #7734b2

Olive Green, Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6fb234

#3834b2 · #b234ae

#b27734 · #34b277

Split-complementary

Open in tool →

#aeb234 · #34b238

#b23834 · #6fb234 · #34aeb2

Contrast

#7734b2 as textRatioAAAA largeAAAFix
Aaon white
7.2:1passpasspassPasses AAA — no fix needed.
Aaon black
2.92:1failfailfail
  • AA: use #9859cf as the text (4.67:1)
  • AAA: use #b384db as the text (7.24:1)
  • AA: or shift the background to #cfcfcf (4.62:1)
  • AAA: or shift the background to #fcfcfc (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7734b2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7734b2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7734b2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7734b2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7734b2-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md