Color

#772fa7

#772fa7
hex#772fa7
rgbrgb(119, 47, 167)
hslhsl(276, 56%, 42%)
oklchoklch(0.467 0.185 308.2)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0874

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5fa72f

#3b2fa7 · #a72f9b

#a7772f · #2fa777

Split-complementary

Open in tool →

#9ba72f · #2fa73b

#a73b2f · #5fa72f · #2f9ba7

Contrast

#772fa7 as textRatioAAAA largeAAAFix
Aaon white
7.64:1passpasspassPasses AAA — no fix needed.
Aaon black
2.75:1failfailfail
  • AA: use #9e54cf as the text (4.62:1)
  • AAA: use #b780db as the text (7.12:1)
  • AA: or shift the background to #c7c7c7 (4.52:1)
  • AAA: or shift the background to #f5f5f5 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #772fa7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#772fa7 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #772fa7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #772fa7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/772fa7-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md