Color

#77280d

#77280d
hex#77280d
rgbrgb(119, 40, 13)
hslhsl(15, 80%, 26%)
oklchoklch(0.392 0.117 37.8)
Closest name: Blackened Sun (#77150e)Relative luminance 0.0547

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d5d77

#770d28 · #775d0d

#0d7728 · #280d77

Split-complementary

Open in tool →

#0d775d · #0d2877

#28770d · #0d5d77 · #5d0d77

Contrast

#77280d as textRatioAAAA largeAAAFix
Aaon white
10.03:1passpasspassPasses AAA — no fix needed.
Aaon black
2.09:1failfailfail
  • AA: use #cf4517 as the text (4.52:1)
  • AAA: use #eb744c as the text (7.13:1)
  • AA: or shift the background to #b0b0b0 (4.62:1)
  • AAA: or shift the background to #d9d9d9 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77280d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#77280d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77280d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77280d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77280d-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md