Color

#772731

#772731
hex#772731
rgbrgb(119, 39, 49)
hslhsl(353, 51%, 31%)
oklchoklch(0.396 0.112 16.5)
Closest name: Arcane Red (#6a2f2f)Relative luminance 0.0559

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27776e

#772758 · #774627

#307727 · #273077

Split-complementary

Open in tool →

#277746 · #275877

#587727 · #27776e · #462777

Contrast

#772731 as textRatioAAAA largeAAAFix
Aaon white
9.91:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #c64e5c as the text (4.65:1)
  • AAA: use #d57c86 as the text (7.06:1)
  • AA: or shift the background to #b0b0b0 (4.57:1)
  • AAA: or shift the background to #d9d9d9 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #772731 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#772731 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #772731
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #772731 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/772731-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md