Color

#77224d

#77224d
hex#77224d
rgbrgb(119, 34, 77)
hslhsl(330, 56%, 30%)
oklchoklch(0.399 0.126 353.2)
Closest name: Beet Red (#7e203f)Relative luminance 0.056

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#22774d

#772277 · #772222

#4d7722 · #224d77

Split-complementary

Open in tool →

#227722 · #227777

#777722 · #22774d · #222277

Contrast

#77224d as textRatioAAAA largeAAAFix
Aaon white
9.9:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #c94085 as the text (4.56:1)
  • AAA: use #d978a8 as the text (7.2:1)
  • AA: or shift the background to #b0b0b0 (4.57:1)
  • AAA: or shift the background to #d9d9d9 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77224d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77224d reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77224d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77224d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77224d-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md