Color

#77222d

#77222d
hex#77222d
rgbrgb(119, 34, 45)
hslhsl(352, 56%, 30%)
oklchoklch(0.389 0.118 17.2)
Closest name: Beet Red (#7e203f)Relative luminance 0.0526

Colors that go with #77222d

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#22776c

#772258 · #774122

#2d7722 · #222d77

Split-complementary

Open in tool →

#227741 · #225877

#587722 · #22776c · #412277

Contrast

#77222d as textRatioAAAA largeAAAFix
Aaon white
10.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.05:1failfailfail
  • AA: use #cb485a as the text (4.61:1)
  • AAA: use #da7c88 as the text (7.22:1)
  • AA: or shift the background to #adadad (4.56:1)
  • AAA: or shift the background to #d6d6d6 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77222d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#77222d reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77222d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77222d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77222d-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md