Color

#771dd7

#771dd7
hex#771dd7
rgbrgb(119, 29, 215)
hslhsl(269, 76%, 48%)
oklchoklch(0.492 0.248 297.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0971

Colors that go with #771dd7

Olive Green, Deep Sky Blue and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ed71d

#1d20d7 · #d41dd7

#d7771d · #1dd777

Split-complementary

Open in tool →

#d7d41d · #20d71d

#d71d20 · #7ed71d · #1dd7d4

Contrast

#771dd7 as textRatioAAAA largeAAAFix
Aaon white
7.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #9950e7 as the text (4.66:1)
  • AAA: use #b37ded as the text (7.07:1)
  • AA: or shift the background to #cfcfcf (4.58:1)
  • AAA: or shift the background to #ffffff (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771dd7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#771dd7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771dd7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771dd7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771dd7-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md