Color

#771b83

#771b83
hex#771b83
rgbrgb(119, 27, 131)
hslhsl(293, 66%, 31%)
oklchoklch(0.422 0.174 322.8)
Closest name: Ultraberry (#770088)Relative luminance 0.0634

Colors that go with #771b83

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27831b

#431b83 · #831b5b

#83771b · #1b8377

Split-complementary

Open in tool →

#5b831b · #1b8343

#83431b · #27831b · #1b5b83

Contrast

#771b83 as textRatioAAAA largeAAAFix
Aaon white
9.26:1passpasspassPasses AAA — no fix needed.
Aaon black
2.27:1failfailfail
  • AA: use #c02bd4 as the text (4.54:1)
  • AAA: use #d46fe2 as the text (7.17:1)
  • AA: or shift the background to #b5b5b5 (4.51:1)
  • AAA: or shift the background to #e0e0e0 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771b83 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#771b83 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771b83
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771b83 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771b83-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md