Color

#771adb

#771adb
hex#771adb
rgbrgb(119, 26, 219)
hslhsl(269, 79%, 48%)
oklchoklch(0.494 0.253 296.9)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0978

Colors that go with #771adb

Olive Green, Deep Sky Blue and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7edb1a

#1a1ddb · #d81adb

#db771a · #1adb77

Split-complementary

Open in tool →

#dbd81a · #1ddb1a

#db1a1d · #7edb1a · #1adbd8

Contrast

#771adb as textRatioAAAA largeAAAFix
Aaon white
7.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #994dea as the text (4.6:1)
  • AAA: use #b67ff0 as the text (7.28:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771adb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#771adb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771adb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771adb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771adb-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md