Color

#770eb9

#770eb9
hex#770eb9
rgbrgb(119, 14, 185)
hslhsl(277, 86%, 39%)
oklchoklch(0.457 0.229 305.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0774

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4fb90e

#220eb9 · #b90ea5

#b9770e · #0eb977

Split-complementary

Open in tool →

#a5b90e · #0eb922

#b9220e · #4fb90e · #0ea5b9

Contrast

#770eb9 as textRatioAAAA largeAAAFix
Aaon white
8.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.55:1failfailfail
  • AA: use #a938f0 as the text (4.51:1)
  • AAA: use #c475f5 as the text (7.21:1)
  • AA: or shift the background to #c2c2c2 (4.63:1)
  • AAA: or shift the background to #ededed (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770eb9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770eb9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770eb9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770eb9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770eb9-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md