Color

#770e42

#770e42
hex#770e42
rgbrgb(119, 14, 66)
hslhsl(330, 79%, 26%)
oklchoklch(0.378 0.143 357.6)
Closest name: Beet Red (#7e203f)Relative luminance 0.0463

Colors that go with #770e42

Crimson, Teal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e7742

#770e77 · #770e0e

#42770e · #0e4277

Split-complementary

Open in tool →

#0e770e · #0e7777

#77770e · #0e7742 · #0e0e77

Contrast

#770e42 as textRatioAAAA largeAAAFix
Aaon white
10.9:1passpasspassPasses AAA — no fix needed.
Aaon black
1.93:1failfailfail
  • AA: use #e01a7d as the text (4.61:1)
  • AAA: use #ed68ab as the text (7.17:1)
  • AA: or shift the background to #a8a8a8 (4.59:1)
  • AAA: or shift the background to #d1d1d1 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770e42 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770e42 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770e42
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770e42 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770e42-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md