Color

#770daf

#770daf
hex#770daf
rgbrgb(119, 13, 175)
hslhsl(279, 86%, 37%)
oklchoklch(0.448 0.221 308.2)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.073

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#46af0d

#260daf · #af0d97

#af770d · #0daf77

Split-complementary

Open in tool →

#97af0d · #0daf26

#af260d · #46af0d · #0d97af

Contrast

#770daf as textRatioAAAA largeAAAFix
Aaon white
8.53:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #ae33f0 as the text (4.53:1)
  • AAA: use #c671f4 as the text (7.07:1)
  • AA: or shift the background to #bdbdbd (4.54:1)
  • AAA: or shift the background to #ebebeb (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770daf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770daf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770daf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770daf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770daf-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md