Color

#770d60

#770d60
hex#770d60
rgbrgb(119, 13, 96)
hslhsl(313, 80%, 26%)
oklchoklch(0.391 0.16 339.5)
Closest name: Grapest (#880066)Relative luminance 0.0505

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d7724

#590d77 · #770d2b

#60770d · #0d6077

Split-complementary

Open in tool →

#2b770d · #0d7759

#77590d · #0d7724 · #0d2b77

Contrast

#770d60 as textRatioAAAA largeAAAFix
Aaon white
10.44:1passpasspassPasses AAA — no fix needed.
Aaon black
2.01:1failfailfail
  • AA: use #d818ae as the text (4.66:1)
  • AAA: use #ed5ece as the text (7.09:1)
  • AA: or shift the background to #ababab (4.55:1)
  • AAA: or shift the background to #d4d4d4 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770d60 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770d60 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770d60
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770d60 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770d60-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md